IE Business School: Market Research and Consumer Behavior

IE Business School: Market Research and Consumer Behavior

Category:Tutorial

US$79.00

Learn the basics of market research and consumer behavior. This course will provide you with the tools and techniques you need to translate a decision problem into a research question, design a research plan, analyze the data gathered, and accurately interpret and communicate survey reports.

Gain a deep understanding of the consumer decision-making process. You will learn about the key moments in the consumer decision-making process, from identifying a need to buying and consuming a product. You will also learn about the variables that influence consumer decisions.

Develop a true consumer focus in your managerial decisions. By understanding how consumers make decisions, you will be able to make better decisions about your products and marketing strategies.

Build a solid foundation for your marketing journey. This course will provide you with the knowledge and skills you need to understand the state of your product before approaching the market strategy.

Get started on your marketing journey today. There's no better time to start building the foundations of your marketing journey than now. This course will give you the tools and knowledge you need to succeed.

Enroll in this course today and start your journey to becoming a successful marketer.

BUY NOW