University of Colorado Boulder: Introduction to Public Relations and the Media Specialization

University of Colorado Boulder: Introduction to Public Relations and the Media Specialization

Category:Tutorial

US$49.00

Learn the art of public relations and branding communication: This specialization will teach you how to effectively manage your company's reputation and enhance its brand image.

Master different tools for reputation management: You will learn how to use various tools and strategies to build and maintain a positive reputation for your company.

Understand different forms of media: Gain insights into the different forms of media and how to use them to your advantage to reach your target audience.

Learn to work with journalists: Develop the skills to effectively work with journalists and build strong relationships with the media.

Plan strategic communication: Master the art of planning and executing strategic communication campaigns to enhance your company's image and reputation.

Build a strong portfolio: This specialization will help you build a strong portfolio of work, including a media contact list, press release, pitch, and crisis communication plan.

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